Maduforo Eze Professional Summary
Strategic marketing & communications leader with over 10 years of experience in strategic media relations, executive communications, copywriting and stakeholder engagement. Proven expertise in managing cross-functional teams, creating impactful communication strategies, and fostering relationships with media, government entities, and community stakeholders. Adept at translating complex ideas into clear, persuasive messaging that aligns with organizational goals. Committed to driving awareness, enhancing public perception, and advancing strategic initiatives.
ABOUT ME
WHO AM I?
This profile once overflowed with the jargon recruiters love—synergy, ninja, disrupt, you name it. But after much world travel and recalibrating my compass, I’ve traded buzzwords for something better: perspective.
Turns out, years collaborating with creatives (and occasionally marinating in the chaos of brand-world silos) taught me a surprising truth: Clarity beats jargon. Purpose trumps pretense.
Was it the journey or the destination that mattered? (Let’s be honest—those dusty school posters got it wrong either way.) Here’s what I know now: Building meaningful work isn’t about checklists or lingo. It’s about showing up authentically, thinking boldly, and—yes—sometimes laughing at the irony of it all.
EXPERT IN
EDUCATION
June 2024
Advanced Digital Marketing & Growth Strategies Wharton School of the University of Pennsylvania
September 2022
Digital Marketing Certification OMCP
September 2021
Project Management Certification Cornell University
March 2021
Google Analytics Certification Google
July 2020
Executive Certification - Economic Development Harvard Kennedy School
May 2019
Master of Community Development - Economics
Prairie View A&M University, Prairie View, TX
May 2018
Bachelor of Arts - Political Science; Minor in Communications
Prairie View A&M University, Prairie View, TX
EXPERIENCE
Ashford Communities (HK Capital) | Houston, TX, USA
August 2019.
Current
Director of Business Development, Marketing, Communications & Sales
• Oversaw media relations and crisis communications, ensuring consistent
messaging to bolster public and stakeholder trust.
• Directed four major organizational restructurings, optimizing roles and
responsibilities and implementing compensation plans that reduced
turnover by 15%
.• Implemented technological solutions for continuous improvement,
streamlining communication workflows, and reducing response times by
20%.
•
Launched promotional campaigns that drove community engagement and
increased participation in key programs by 35%.
•
Developed and implemented comprehensive communication strategies,
driving alignment across internal and external stakeholders.
•
Trained & led a cross-functional team of 37, overseeing communications,
marketing, sales, and business development functions.
•Spearheaded market research initiatives to identify new business
opportunities, enhancing corporate strategy.
City of Prairie View 4B Economic Development Corporation | Prairie View, TX, USA
June 2017 - August 2019
Director of Marketing & Communications
•Directed a cohesive communication strategy that elevated public
awareness and engagement, leading to a 50% increase in media coverage
and public support for key initiatives.
•Collaborated closely with senior leaders to develop and disseminate
thought leadership content, resulting in a 15% increase in media
•placements and speaking engagements.
Managed and enhanced internal communications, implementing tools and
platforms that improved information flow and employee engagement by
25%.
•
Established and nurtured professional relationships with local media,
editors, and reporters to secure positive media coverage.
•
Prepared and organized press releases, media advisories, and
announcements, ensuring accuracy and alignment with organizational
goals.
•
Developed messaging strategies for internal and external audiences,
managing issues and crisis communication efforts effectively.
•
Trained & supervised a team to execute high-quality communication
initiatives, ensuring timely delivery of results.
•
Developed content and collateral for digital and print campaigns by
overseeing work of internal teams and creative agency groups.
•
Conducted policy research to identify trends and insights that informed
strategic planning efforts.
Accomplishments
• Developed marketing & communication teams from the ground the ground up.
Spearheaded PR campaigns that increased media coverage, elevating
organizational visibility.
•
Successfully developed crisis communication plans to mitigate risks and
protect organizational reputation during high-profile issues.
•
Partnered with stakeholders to execute community engagement initiatives,
driving a 20% increase in public participation.
•
Mentored and supervised diverse teams, fostering professional growth and
achieving key departmental goals.
WHY ME
Honestly? Trying to write during my college days was like screaming into a void. I’d mail essays to dead magazines, work freelance gigs for ramen money, and recycle rejection emails into fuel. But here’s the thing: Failure forces you to get real. I stopped writing pretty words and started asking ugly questions—about greed, survival, why we keep hustling when the world’s on fire. Turns out, the mess is the story. Now I chase those cracks where the light gets in.
Without a doubt, launching a blog during the covid-19 pandemic. I still can’t believe it took off! My team? They’re the real heroes—obsessives who argued with me over coffee and commas. My social presence has grown to 200k in just few years with few posts, and business relationships have taken me to awesome places around the world. It’s surreal. Still feels like that kid staring at a globe, pinning sticky notes where he’d go “someday.
Choosing Texas wasn’t a decision—it was a dare. One minute I’m sweating through a July highway drive with the AC busted, the next I’m knee-deep in some small-town BBQ joint arguing about brisket theology with a guy named Bubba who’s got a “Come and Take It” tattoo. Yeah, the heat’s brutal, but so are the sunsets—wide-open skies that look like God spilled a bucket of watercolor pinks. Yeah, the Dodgers are cool, but have you ever seen a high school football parking lot on a Friday night? It’s like Mardi Gras crossed with a tractor pull.. And the people? They’ll roast your life choices over a campfire, then hand you a beer and call you family. Texas doesn’t just grow on you. It digs in like a spur.
WHAT I DO
CONTENT STRATEGY
Establishing Brand pillars, Channel strategies; Mapping out concepts; marrying SEO with UX. Writing great sentences, Building systems and documentation to improve internal processes. Terminology, Voice & tone and Social strategy.
COPYWRITING
Balancing creative writing, clarity, and brevity. Using words to help guide users and readers; Ideating with creative directors; Writing and editing pristine marketing copy with strong CTAs.
SOCIAL MEDIA
Develop, implement and manage social media strategy. Define KPIs and implement reporting. Manage and oversee social media content. Create custom dashboards with Sprinklr, Sprout to produce sentiment analyses and customer engagement channels.
INFORMATION ARCHITECTURE
Creation of site maps, hierarchies, categorizations, navigation. Organize, structure and label content to produce the most future-proof user journey for applications and websites.
MEDIA RELATIONS
Crafting press narratives and building partnerships with journalists, influencers, and outlets to elevate brand visibility. Proactive pitching, crisis communication management, and positioning brands as thought leaders through op-eds and executive quotes. Track media sentiment and coverage.
EDITORIAL DESIGN
Utilize a unique eye for design on the layout and visual aesthetics of publications. Create custom aesthetics; Partner with creative directors & illustrators to bank assets for use in Affinity Publisher, Book Wright or Adobe InDesign.
Visit Us
Fun question? Or cool collaboration? I am on social media and you can send a DM but i am most responsive via Instagram and LinkedIn